You didn’t dream of starting a business so you'd feel stressed all the time.

And yet here we are.

Some women arrive while they’re in building mode.

They’re not burned out, but they are overwhelmed.
And they can already feel the trap.

The noise.
The rules.
So much uncertainty.
So much to do.
So many decisions to make.
So many voices telling them how their business “should” be built
The “this is just what it takes” crowd.
The unspoken expectation that they should sacrifice themselves now and enjoy life later.

And something in them says,
“Nope. I’m not doing it like that.”

Other women show up here already “successful.”

The business works.
Clients and sales are consistent.
Profit is solid, maybe even great.

And they’re quietly miserable.

They’re holding everything together.
Their nervous system is fried.
Rest, or time off, doesn’t feel restorative because of the guilty feeling that they should be working
The business is succeeding but it has started costing them their life.

They want their lives back.

Different stages...both refusing to keep pushing harder at the expense of their lives.

You do not need to suffer to succeed.

You do not need to grind to be legitimate.

And you absolutely do not need to build a business that wrecks your nervous system to prove you’re serious or to make a lot of money.

Burnout is not ambition.

Hustle is not leadership.

And “that’s just how business ownership is” is lazy thinking.

There is a way to build a profitable, impactful business without turning yourself into the collateral damage.

This is not a “work harder,” “scale faster,” “6-figures in 6 months” conversation.

If you believe exhaustion is a badge of honor, this isn’t for you.

If you think the answer is more discipline, earlier mornings, or squeezing more out of yourself, again not for you.

If you’re still here, this will probably resonate...

I want you to hear

this NOW...

Burnout isn’t a personal failure.

And overwhelm isn’t a rite of passage.

They’re signals.

Signals that the way business is being built, or run, isn’t sustainable for a real woman, with a real life.

And the good news?

**You can change the structure before you lose yourself to it.**

This masterclass is for you if:

✔ You’re a woman building or running a business

✔ You’re done pretending that 12-hour days, skipped meals, letting your friends & family down and answering messages at night are “just part of owning a business”.

✔ You’re the one who remembers everything, fixes everything, and fills every gap because if you don’t, it doesn’t get done.

✔ Your brain is constantly running a mental tab of unfinished tasks, decisions, and things you’re afraid you’ll forget

✔ You take time off but still check Slack, email, or your phone “just in case”

✔ You wake up tired, push through anyway, and tell yourself you’ll slow down after _________ (you fill in the blank)

✔ You haven’t had uninterrupted thinking time in weeks—maybe months

✔ You want your business to make real money without wrecking your health, relationships, or nervous system

✔ You’re not interested in building something impressive that you secretly resent

And especially if you’ve said to yourself:

“I cannot do another year like this.”

or

“If this is what success feels like I think I'm out”

Yep. You’re my people.

SAVE MY SEAT

Here's What We'll Explore Together

This comes from decades of coaching women who are smart, capable and deeply committed.

And from my own personal experience of walking away from the grind when it became clear it was costing more than it was giving.

Together we'll cover...

1

Why burnout and overwhelm hit women like you so often

Capable, high-integrity women tend to carry more, hold more, and push longer before they stop to question the system.

2

The subtle ways businesses drain your energy even when they’re “successful”.

The invisible leaks. The constant low-grade pressure. The ways your business keeps you mentally on call even when revenue is steady and clients are happy.

And how to spot these patterns before exhaustion becomes your baseline.

3

The 4 pillars of a burnout-proof business

So your time, energy, income, and health aren’t in constant competition with each other and success doesn’t depend on you running on fumes.

4

How to structure your work so you’re not always working

Simple, practical shifts that stop the endless mental load, decision fatigue, and “I’ll just handle it” reflex so you have room to breathe again.

5

How to make the money you want without sacrificing yourself

Because money earned through pressure, urgency, and self-abandonment never actually feels like freedom

This is not hustle culture.
It’s not “do more.”
And it's definitely not about more productivity .

This is a grounded, honest conversation about building real success without losing your health, your relationships, or yourself in the process.

You’ll Walk Away With:

✔ Permission to stop building your business like you’re disposable

✔ Language for why “just push through” stopped working—and why that’s not a mindset issue

✔ Clarity on what actually matters now & where your business is out of alignment with your life

✔ A simple way to make decisions without overthinking, second-guessing, or defaulting to “I’ll just push through”

✔ Practical ways to protect your energy that don’t rely on more willpower, pretending you don’t have limits or disappointing the people you care about.

✔ A grounded approach to growth that values capacity, sustainability, and long-term success

✔ A clear alternative to hustle culture that still leads to profit, momentum, and real success

✔ The relief of realizing you’re not broken, lazy, or doing it wrong. You’re reacting to a system that was never designed to support you and you aren't alone.

You won’t leave with a bigger to-do list.

You won’t leave hyped up.

You won’t leave with more to prove.

You’ll leave with a smarter, saner way to run a profitable business without sacrificing yourself to hustle culture.

Hi. I'm Jen.
For 20 years I built successful businesses that were breaking me.

I’ve spent over two decades building businesses, coaching women, leading teams and learning firsthand what happens when success is built without the right care for the woman behind it.

I’ve lived the "push until you can't anymore" version of success where the business looks great on paper and quietly drains your energy, joy and bandwidth.

I don’t recommend it.

It took me getting really sick to finally realize I had to find another way.

Now, my work is about helping women build businesses that feel aligned, purposeful, sustainable, profitable and human.

Because if your business costs you your peace, your health, or your relationships...it’s way too expensive.

What are you waiting for? Join Us!

You’re allowed to want success and a life that feels good.

Your business should support your life not slowly swallow it.

So whether you’re already exhausted, or determined not to get there, this conversation is for you.